I hope that Classic servers will succeed and it will open blizzard eyes and it will change the direction of retail wow.
How retail should be - few points:
No LFG.
No LFR.
Only 2 raid difficulty, or 1 with optional hardmodes.
No loot for free, or easy catch up mechanics(world bosses when you can afk and still get good gear etc).
No titanforging or any rng on loot(random sockets etc...)
Bring back tier sets.
No personal loot, only from bonus rolls. Make loot how its used to be. MMO should be social experience. In real life you can be scammed, so game should be the same, not a fucking bubble when you dont have negative experience(you dont have any actually right now, positive or negative). Negative and positive experience, both are creating your personality and what makes you.
Bring back old legendaries like shadowmourne, taregosa, thunderfury etc.
Bring back old servers identity, no crossrealm zones. And merge dead servers together = less servers, better population on every single one so they can be functional without CRZ. But i like arena and battlegrounds be crossrealm.
Bring less rewards, but bring more unique rewards. Why they give mounts for killing some rares without any effort in arathi warfront? There are toooo many mounts, pets etc.....People dont care about easy rewards reskins and recolors, because everybody can get it, if they get lucky, even shit player. Back in the day people care about somebody having ashes of alar, invicible, because they were(and still are) crazy unique and very hard to get, and people look up on those people and tell themselves someday i wanna be that guy, i wanna have invicible...
No P2W mechanics. Store mounts, pets or boost for new player. Only subscription, how it used to be in vanilla and tbc. You should level up at least one character and learn how to play before you can buy boost. Why the fuck are best mounts in the store shop? Because nobody will buy recolored wolf.
Think about why there was need for another stats squish after 2 expansions and before, first stats squish was after 5 expansions(vanilla, tbc, wotlk, cata, mop)? Because of 4 raid difficulties. In every raid tier they release, they must do 4 raid tiers - for example 360(LFR) to 395(mythic titanforge cap) - 35ilvl difference. Back in time it was just like 200 (naxx10) - 213 (naxx25). And because of this there is EXTREME power gain throughout one expansion. And this starts happening in MoP/WoD where they generalize LFR and 4 raid difficulties. In MoP this start to be evident. At the start of the expansion you was doing like 80k dps and at the end like 450k dps = crazy power gain. Or Legion - starts with 200k dps and end with 2mil dps. For example in cata at the start you doing like 20k and at the end like 50k on hc ultraxion(singl target fight) = not as insane as in newest expansion.
Patrik it is really hard to say, but i think retail WoW has bright future, there are still lot of interesting content and expansions that blizzard can do, but they need to pull out their heads from shithole and start listening to playerbase.
Like Asmongold says in his new video there isnt problem with tree, branch, leafs, fruits or roots but with seeds. They need to go back to drawing boards or back to time when the game was at its all time highs. They need to change their gaming philosophy and stop caring about ageing audience and try to attract new, young hardcore audience.