I don't disagree with you Szabinger. Good marketing is important...there are many other effective ways to do so without the need to change a part of the game or invest so much time into doing so. Though I see where you are coming from...to be something other then 'another' 1.12 server, even though they might be have the highest quality server around, they do need to do something different in order to get attention. Its just a shame its into something that requires much more resources for little or no gain to gameplay...other then pre-raid BiS item configuration (different dungeons are going to be run more compared to their 1.12 counterparts)
If they were to go that step further and change spells and talents as well. Then thats it I am sold. But at this moment in time I feel their efforts would be best left in making a more solid server experience rather then a marketing gimmick. Moreover, I can't help but agree with Lharts to some degree...they are creating a game that never existed (Beyond that of just changing the price of a respec cost).